Nusr-Et, the brand founded by Turkish entrepreneur Nusret Gökçe, has made premium cuts of meat its signature, but its appeal also lies in the theatrical presentation, service, and unmistakable personality behind the concept. Its arrival in Mexico City, in collaboration with The St. Regis Mexico City, marks the brand’s debut in Latin America and adds a new address to the capital’s dining scene. The menu brings together some of Nusr-Et’s best-known dishes. To understand what lies behind its reputation, here are four things worth knowing before you visit.

1. From a butcher shop in Turkey to tables around the world. Before his name became known worldwide, Nusret Gökçe learned the trade from the ground up. Born in Erzurum and raised in Istanbul, he began his career as a butcher’s apprentice, gaining firsthand knowledge of how to select, cut, and prepare meat. In 2010, he opened his first Nusr-Et restaurant in Istanbul. The concept combined his knowledge of the product with a distinctive approach to hospitality, where food preparation and interaction with diners became part of the experience.

Over time, the brand expanded into markets across Europe, the Middle East, and the United States, becoming internationally recognized. Its growth also illustrates how a traditional craft can evolve into a restaurant concept with an identity of its own.

Why it’s worth a visit: to discover a story that begins with a mastery of meat and evolves into a concept where cuisine, service, and the founder’s personality share the spotlight.

2. Mexico City, its first stop in Latin America. The Mexican capital joins Nusr-Et’s international network as its first location in Latin America. The opening introduces local diners to a concept many travelers may already know from other cities, while adding another international name to a dining scene accustomed to welcoming culinary influences from around the world.

Its collaboration with The St. Regis Mexico City also places the restaurant within a luxury hospitality setting, where personalized service and attention to detail are fundamental parts of the experience.

In a city where traditional cuisine, chef-driven restaurants, and international concepts coexist, Nusr-Et arrives with a recognizable personality and a clear proposition: turning a meal into a special occasion.

Why it’s worth a visit: to add a new address to the city’s dining agenda and see how a brand that has developed its own language around the table adapts to the Mexican market.

3. The cuts behind its reputation. Meat is at the heart of the concept and the starting point for understanding the menu. Among the house specialties is the Nusr-Et Special, a steak marinated in butter and prepared tableside, adding a theatrical element to the experience.

There is also the Lokum, a tender cut of beef known for its delicate texture, and the Tomahawk Saltbae, which brings one of the brand’s most recognizable cuts to the table. In both cases, presentation and service play an important role: here, the act of serving is part of what happens around the plate.

The concept invites diners to pay attention not only to the product itself but also to the way it arrives at the table. For those who enjoy exploring different cuts, textures, and preparations, it offers an opportunity to experience a restaurant that has made meat its specialty.

Why it’s worth a visit: to try some of the brand’s signature dishes and discover how technique, presentation, and service create an experience that extends beyond the menu.

4. A sweet finish with Turkish roots. After the steaks, it is worth saving room for dessert. One of the highlights is the Golden Baklava with Maraş ice cream, which brings together two elements of Turkish dessert tradition in the restaurant’s signature presentation style.

Baklava is traditionally made with delicate layers of pastry and nuts, while Maraş ice cream is known for its dense, elastic texture. Together, they provide a finale that connects the restaurant’s international concept with flavors rooted in its Turkish origins.

The experience is complemented by a wine selection featuring both Mexican and international producers, along with a cocktail menu inspired by a neoclassical approach. A visit can therefore extend well beyond the meal itself, unfolding over drinks, conversation, and time at the table.

Why it’s worth a visit: to explore a dessert rooted in Turkish tradition and discover another side of the menu beyond the cuts of meat that made the brand famous.

nusr-et.com.tr