Where design tells stories

From her studio, Maye Ruiz transforms spaces with a playful, emotional, and colorful vision that connects with those who inhabit them.

By Jessica Servín Castillo
2nd of december 2025

Based in Guanajuato and with more than a decade of experience transforming spaces in Mexico and the United States, Maye Ruiz has established a career in which interior design goes beyond aesthetics: it is emotional, narrative, and deeply human.

Although as a child she dreamed of being a visual artist, her passion was always linked to creating environments. While her sisters played with dolls, Maye was already decorating imaginary houses or reorganizing her grandmother’s. “This career emphasizes environments, giving you a broader view of interior design. It’s about how the design of a space can improve people’s lives,” she says.

She runs her own studio, MAYE, from where she has worked on residences, shops, and gardens, without neglecting her academic training: she teaches workshops, courses, and lectures at universities throughout the country. Her style is playful, childlike, and daring. “I like spaces to have a sense of humor,” she says. She achieves this through color, a key resource in her work: “It’s so powerful that it can change your mood.”

For Mayela, each project starts with understanding the user, their real needs, and their personality. Then comes the story. Drawing inspiration from a song, a movie, or an artist is part of her creative process, which seeks to translate emotions into livable environments. 

Trends are also part of her creative radar: not as an imposition, but as a contextual guide. “The more information you have about the future, the better you can create.”

Maye Ruiz represents a vision of Mexican interior design: joyful, bold, and deeply emotional. A design that, like her, is not content with just decorating: it wants to tell stories. 

She also talks about environmental design as a sensory tool, not just a visual one. “It has many elements: color, shape, material, temperature. Think of someone whose view is a wall of water tanks. How do you compensate for that? With plants, with textures, with light. Designing is a comprehensive experience.”

In these times when redesign has become essential, she recognizes the challenges, but also the opportunities. “Redesigning is more difficult because you’re already inside a box with history. You have to be patient and experiment with color. Sometimes just painting something changes everything.”

@mayeruz

About the author:
Jessica Servín Castillo
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